| Lapo Elkann | |
|---|---|
| Born | 7 October 1977 New York City |
| Occupation | President, Italia Independent President, Independent Ideas, Founding Partner, LA Holding Director of Brand Promotion, Fiat Group |
| Known for | Grandson of Gianni Agnelli, nephew of Umberto Agnelli |
| Parents | Margherita Agnelli de Pahlen Alain Elkann |
Lapo Eduard Elkann (born October 7, 1977) is a New York-born Italian industrialist, former marketing manager. He is currently the manager of brand promotion at Fiat Automobiles.
Son of Margherita Agnelli de Pahlen and the writer Alain Elkann, he is the brother of the Agnelli "crown prince"[1] John Elkann. Elkann is a grandson of Marella Agnelli and Fiat chairman Gianni Agnelli and a stepson of Russian count Serge de Pahlen.[1] In addition to his brother, John, Elkann has a sister, Ginevra Elkann, and five half-siblings by his mother's second marriage: Maria, Pierre, Sophia, Anna, and Tatiana.[1]
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In 2001, he worked as a personal assistant to Henry Kissinger. He was a marketing associate for Ferrari and Maserati. In 2003, he became Fiat's Director of Marketing. He coordinated the reinvention of classics like the Fiat Punto and Fiat 500. He received the America Award of the Italy-USA Foundation in 2011.
On October 11th, 2005, he was taken to Turin's Ospedale Mauriziano, a hospital, after an overdose of cocaine and heroin while in the company of some male transsexuals. The 52 year old transgender owner of the house, Donato Broco, alerted the ambulance service.[2]
Vanity Fair magazine listed him in its Best Dressed Hall of Fame of 2009. The magazine has previously named him on such lists. Nicknamed "Lapo of luxury" he was on the 2008 International Best Dressed List.[3]